For the first time in a foreign country, the success of Rock in Rio can be measured by its huge free media exposure – equivalent to USD 5.5 million, 30% of advertising spending. In the event, 9 thousand jobs were created and more than 386 thousand people passed through Rock City, which occupied the 200 thousand square meters of Bela Vista Park. The first edition of Rock in Rio Lisboa was a success and left people waiting for more.
